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随着移动互联网时代的到来,滚滚人潮和项目正在涌入新媒体,视频网站烧了十年钱,在内容消费里终于站稳脚跟。强者愈强的马太效应也越发凸显,而另一边,近两年来理论界关于“电视衰落”的声音不绝于耳,在内容产业“富人俱乐部”占据市场绝对优势的情况下,省级卫视的生存空间究竟在哪?是否还能重启辉煌,获得广告主的
With the advent of the mobile Internet era, the crowds and projects are pouring into new media. The video website burned ten years and finally gained a firm foothold in content consumption. The stronger the Matthew effect of the stronger the more prominent, and the other side, the past two years, theorists on the “television decline” sound endless, in the content industry “rich club ” occupy the absolute market advantage, Where is the provincial satellite TV’s living space? Can restart the brilliant, access to advertisers