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O2O即OnlineToOffline(在线离线/线上到线下),只要产业链中既可涉及到线上,又可涉及到线下,就可通称为O2O。农产品的生物属性和商品属性决定了其在流通上与工业品的不同特点,在农产品中,从棉麻,到粮食,到肉类,到果品,再到蔬菜,流通难易程度依次增高。农产品具有区域性、季节性和分散性等特点,而消费者对农产品具有全年普遍性、多样性、变化性的需求,因此,各种农产品需要在不同区域进行流通。但是,流通成本和技术问题,一定程度限制了农产品的流通半径。对农产品经营者来讲,不确定的销售增加了库存成本和耗损;有时农产品
O2O OnlineToOffline (online offline / online-to-offline), as long as the industry chain can be involved in both online and offline can be commonly known as O2O. The biological attributes and commodity attributes of agricultural products determine their different characteristics in circulation and industrial products. In agricultural products, from cotton hemp, to food, to meat, to fruits and vegetables, the difficulty of circulation increases in turn. Because of the regional, seasonal and dispersal characteristics of agricultural products, consumers have the need of universal, diversified and changing agricultural products throughout the year. Therefore, various agricultural products need to be circulated in different regions. However, the circulation costs and technical problems have limited the circulation of agricultural products to a certain extent. For agricultural operators, uncertain sales increase inventory costs and wear and tear; sometimes agricultural products