“福”文化是在中国土生土长的一种民俗文化。伴随中国几千年的历史文明的变迁与发展,“福”文化已经渗透到了人们生活的点点滴滴中,一个“福”字都寄托了人们对幸福生活的向往,也是对美好未来的祝愿。北京2008年奥运会吉祥物“福娃”作为在全球化与文化多元化的历史语境中出现的当代审美文化景观,对中国传统民俗文化中的“福”文化做出了完美的诠释,具有浓郁的中华传统民俗文化蕴涵和审美精神。 “Fu ” culture is a kind of folk custom culture in China. With the change and development of the historical civilization in China for thousands of years, the culture of “blessing” has infiltrated the lives of people. A word of “blessing” has placed the people’s longing for a happy life and good for the good Wish for the future The mascot of the 2008 Beijing Olympic Games, “Fuwa”, as a contemporary aesthetic landscape appearing in the historical context of globalization and cultural pluralism, perfectly interprets the “blessing” culture in Chinese traditional folk culture , With rich traditional Chinese culture and aesthetic implication.