“真人秀”节目自出现以来,逐渐成为各大电视媒体俘获观众、占有市场的一大利器。随着电视传媒市场竞争的日趋激烈,真人秀节目也在不断推陈出新。在国外互换角色类真人秀节目流行之后,中国也迅速引进和借鉴这种节目类型。我国互换类真人秀节目在借鉴国外优秀特质的同时,从节目的格局、内容到表现形式以及市场营销方面,不断探索创新,以满足广大受众的收视需求。学界有大量文献论及真人秀节目的历史、定义、模式和特征以 “Reality show ” program since its inception, has gradually become the major television media captures the audience, possession of the market a big weapon. With the increasingly fierce competition in the television media market, reality shows are constantly being introduced. After the exchange of role-playing reality shows overseas, China quickly introduced and borrowed such programs. China’s interactive reality show programs, drawing on the outstanding qualities of foreign countries, constantly explore and innovate in order to meet the needs of audiences from the aspects of program structure, content, presentation and marketing. There is a wealth of literature in the academic community that deals with the history, definition, patterns and characteristics of reality shows