中国广告摄影行业只有短短的十几年发展历史,依然还处于起步阶段,自身的发展实力相对薄弱。但是随着中国经济的飞速发展,广告行业的日益蓬升,使中国广告摄影行业也向国际化趋势挺进。本文通过对中国广告摄影行业近几年引进的一些新硬件和软件的技术进行论述,从而分析它们对中国广告摄影行业带来的影响以及未来的发展趋势。 China’s advertising photography industry only a short span of more than 10 years of development history, still in its infancy, its own development strength is relatively weak. However, with the rapid development of China’s economy, the growing advertising industry has pushed the Chinese advertising photography industry to an international trend. This article discusses some of the new hardware and software technologies introduced by China’s advertising photography industry in recent years, and analyzes their impact on China’s advertising photography industry and its future development trends.