案例名称:Jeep自由侠《魔兽》电影全场景营销营销目标:结合电影《魔兽》上映周期,展开全国范围内借势营销活动,为Jeep门店导流,实现与《魔兽》电影资源共享、品牌传播、线上线下销售和票房的多重转化。传播策略:合润传媒集团通过为Jeep提供海报、剧照、片花授权、片名概念等常规元素授权,及活动授权、商品授权等支持,以话题、新媒体、创意平面、官网专区、首映礼等方式不断加强传播纵深,打造覆盖电影消费 Case Name: Jeep Freeman “Warcraft” full scene marketing marketing objectives: Combining the movie “Warcraft” release cycle, launched a nationwide marketing campaign to guide the Jeep stores diversion, and “Warcraft” movie sharing of resources, brand communication , Online and offline sales and multi-conversion box office. Propagation strategy: He Run Media Group through the poster for Jeep, stills, film license, the concept of titles and other conventional elements of authorization, and event authorization, authorization of goods and other support, with topics, new media, creative plane, official website area, premiere And other ways to continuously enhance the depth of communication, to create coverage of movie consumption