现今,绝大部分传统广播的新媒体发展很多还是战略存在,尽管在五年前很多传统广播就已经预识到互联网的浪潮汹涌而来,但更多的工作还是在平台的延伸和试探性的构建,无可置疑多年的积累仍然徘徊在新媒体边缘。其实,很多互联网的发展轨迹还是可以借鉴的,技术不会是发展的瓶颈,相反很多新技术的创新很快便会被取代。如微博从出现、热炒、高潮,到微信的崛起对其不可逆转的取代。再如,APP客户端一时犹如雨后春笋般涌出,却又一片片的在产业链不成熟、盈利模式不清晰等因素下被淹没、被淘汰。这些都让我们感知新媒体发展之快难以想象。尤其是在爱奇艺、优酷等视频巨头将目光投向移动媒体时,强大的侵袭对传统电视行业的冲击,更是让我们传统广播人意识到,新媒体以其海量信息、高时效性、强互动性深受广大受众喜爱,同时新媒体移动终端伴随性、多媒体和超文本特性,也逐渐消弱了传统广播的优势。 Today, the vast majority of traditional broadcasting’s new media is still a lot of development of strategic presence, although many traditional broadcasting five years ago has been predicted that the wave of the Internet surging, but more work is still on the platform extension and tentative Construction, no doubt the accumulation of years still hovering in the edge of new media. In fact, many Internet tracks can still be used for reference. Technology will not be a bottleneck for development. On the contrary, many innovations in new technologies will soon be replaced. Such as the emergence of microblogging, stir-fried, orgasm, the rise of WeChat irreplaceable to its replacement. Another example, the APP client has sprung up for a time, but a piece of film in the immature industry chain, profitability is not clear and other factors were submerged, was eliminated. All these make us feel that the development of new media is hard to imagine. Especially in Ikki, Youku and other video giants will invest in mobile media, the impact of a strong invasion of the traditional television industry, but also let us traditional broadcasters realize that the new media with its massive information, high efficiency, strong Interactivity favored by the majority of audiences, while the accompanying features of new media mobile terminals, multimedia and hypertext features, but also gradually weakened the advantages of traditional broadcasting.