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近几年来,随着科学技术水平的不断提高,企业的外部经营环境在一定程度上也发生了一定的变化。在这种情况下,企业如何根据自身情况,在结合自身综合能力的基础上,制定符合现阶段企业发展情况的战略导向内容,具有针对性的进行创新过程的优化和管理,成为目前企业管理人员需要面对的主要问题,也是企业能够实现市场可持续发展目标的关键。该文将从理论角度出发,对战略导向转换与创新过程的整合关系进行简要的研究。
In recent years, with the continuous improvement of science and technology, the external business environment of the enterprise has also undergone some changes to some extent. Under such circumstances, according to its own circumstances, how to formulate the strategic guidance content that is in line with the current situation of the enterprise development based on its own comprehensive ability, and to optimize and manage the innovation process in a targeted manner, becoming the current enterprise management personnel The main problems that need to be faced are also the key for enterprises to achieve the goal of sustainable development of the market. This article will proceed from the theoretical point of view, a brief study of the integration of strategic guidance and innovation process.