传统媒体如何应对新媒体的发展?一、优势互补,加速融合。媒体之间不仅存在竞争,同样也有合作,以求达到优势互补。电视新闻的进一步发展需要联姻互联网,建立一个网络互动平台,以弥补自身的缺陷。对于任何一个传播媒介而言,受众资源都是其生存、发展的生命线。而面对当前受众分流,广告分流的市场状况,媒介融合成为传 How to deal with the development of new media by traditional media? First, complement each other’s strengths and accelerate convergence. There is not only competition between the media, but also cooperation, so as to achieve the advantages of each other. The further development of television news requires the Internet marriage, to establish an interactive network platform to make up for their own shortcomings. For any one media, the audience resources are the lifeline of their survival and development. The face of the current audience diversion, advertising diversion of the market conditions, the media into a fusion