论文部分内容阅读
对渠道的管理与服务高效务实,但是,如何多使用商业规则诱导,而不是强力行政手段震慑,是长城需要认真思考的问题在业内,长城一直是以特立独行的形象示人的。很多长城的做法与业内通行做法背道而驰,比如大家都在丰富产品线,长城却几哥访文弃了轿车又比如为了让销量更上新台阶,各厂家在渠道建设上均加大了大区建设的力度,而长城却将销售人员全部撤回了保定……
The channel management and service efficient and pragmatic, however, how to use more business rules to induce, rather than strong administrative measures to deter a deterrence is the Great Wall needs serious consideration in the industry, the Great Wall has been a maverick image. Many Great Wall practices run counter to the industry’s practice. For example, everybody is enriching their product lines. However, when the Great Wall visited several cars and discarded the sedan, for example, in order to push sales to a new level, all manufacturers have stepped up their efforts to build a large area The strength of the Great Wall, but the sales staff will be fully withdrawn Baoding ......