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在全球各项产业发展日趋饱和的情况下,动漫产业作为一项朝阳产业,为世界各国的经济发展注入了活力。因此动漫产业研究日益成为学术界关注的焦点。如何满足受众的需求,令动漫作品能够有效传播是动漫产业发展的重要因素,也是动漫创作的关键因素。因此本文以“使用与满足”研究为框架,结合实际数据和具体材料逐一分析了动漫受众的需求以及媒介接触和媒介印象对动漫受众的影响。
As the development of various industries in the world is becoming increasingly saturated, the animation industry, as a sunrise industry, has injected vitality into the economic development of all countries in the world. Therefore, animation industry research has increasingly become the focus of academic attention. How to meet the needs of the audience, so that the effective dissemination of animation works is an important factor in the development of animation industry, animation is also a key factor. Therefore, based on the research of “use and satisfaction ”, this paper analyzes the demand of animation audiences and the influence of media exposure and media impression on animation audiences by combining actual data and specific materials.