论文部分内容阅读
微博是一种具备当代先进性的全新化社交网络平台,其发展前景巨大,在一定程度上满足了时代进步的发展需要,具有现代化的时代意义,渗透于当今社会的各个方面、各个领域,随着微博的出现和发展,逐渐改变了人们的日常生活和工作习惯,微博已经成为人们重视和关注的重要话题,同时也是一种新型的营销手段。本文旨在分析微博的营销价值和商业价值,进而为微博的稳定发展创造条件。
Weibo is a brand new social network platform with contemporary advanced features. Its development prospect is huge and it meets the need of the development of the times to a certain extent. It has the modern significance of the times and permeates all aspects and fields of today’s society. With the appearance and development of Weibo, it has gradually changed people’s daily life and work habits. Weibo has become an important topic that people attach importance to and pay attention to, and it is also a new type of marketing tool. The purpose of this paper is to analyze the marketing value and commercial value of Weibo and to create the conditions for the stable development of Weibo.