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与城市相比,农村固话、手机普及率和宽带渗透率还比较低,电信业务发展潜力大,因此,国内运营商把农村市场看做拉动未来业务增长的重要战场,纷纷重建农村支局或新设农村区域营销中心,将营销管理中心前置,以争夺农村市场。运营商要想取得成功,需要充分了解农村市场,并采取针对性的营销策略。那么,农村客户有哪些消费特征?又有哪些与之相适应的营销方式?这些问题都需要运营商在农村市场拓展中不断探索和总结。
Compared with cities, fixed-line rural areas, mobile phone penetration rates and broadband penetration rates are still relatively low, and the development potential of telecom services is high. Therefore, domestic operators see the rural market as an important battlefield to drive future business growth, and have rebuilt rural branches or new Set up a rural regional marketing center, the marketing management center in front of, in order to compete for the rural market. Operators want to be successful, you need to fully understand the rural market, and take a targeted marketing strategy. So, what are the characteristics of consumer spending in rural areas and what are the appropriate marketing methods? These issues require operators to continuously explore and summarize in rural market development.