面对产品质量和服务质量与大众主观需求存在差距这一客观现实,本文通过数据分析发现,质量管理学科在整个管理学科中处于弱势和边缘地位,逐渐成为“冷门”。质量管理的学科价值未能彰显且研究成果匮乏,这使得质量研究难以服务于质量实务。进而提出需强化主观重视与意志力,通过再造质量血液以转变人的态度为治根之策。 Faced with the objective reality that there is a gap between product quality and service quality and the public’s subjective needs, this article finds through data analysis that the discipline of quality management is in the disadvantaged and marginal position of the entire management discipline and has gradually become the Disciplinary value of quality management can not be demonstrated and the lack of research results, making it difficult for quality research to serve quality and practice. Then it is necessary to strengthen the subjective attention and willpower, by rebuilding the quality of the blood to change the attitude of people as the root of the policy.