网络事件,尤其是隐藏商业营销目的的事件,普遍呈高伪装性、高开放性和识别的滞后性特征。因此,网络事件的报道首要原则是要看其所蕴含的新闻价值,新闻价值的高低决定其价值的大小;报道技巧的运用则可视为对网络事件可能蕴藏的商业要素予以过滤的第二道屏障,而客观真实原则则是所有报道的起点和基础。 Network events, especially those that hide the purpose of commercial marketing, are generally characterized by high disguise, high openness and identification of lag. Therefore, the first principle of network event reporting depends on the news value contained in it. The value of news value determines its value. The application of reporting skills can be regarded as the second channel to filter the possible business elements of network events Barrier, and the objective truth principle is the starting point and foundation of all reports.