广告俗称是广而告之。是广告发布人宣传自己产品或者推介自身的重要手段。在商业营销过程中占用重要的地位。是现代商品经济社会基本的组成元素之一。随着我国经济的不断发展,我国的广告业也呈现繁荣的局面。广告的内容和表现手法都有很大的进步。本文将就广告艺术表达技巧进行探究。 Advertising is widely known as advertising. Is an important way for advertisers to advertise their products or promote themselves. In the commercial marketing process occupies an important position. It is one of the basic elements of modern commodity economy and society. With the continuous development of our economy, the advertising industry in our country also shows a prosperous situation. Advertising content and performance techniques have made great progress. This article explores the artistic expression techniques of advertising.