(一) 回顾1994年医药市场和医药商业系统,简言之,是在一片叫苦、混乱之声中渡过的。有人说,医药商业年年喊困难、年年过得去。今年恰恰大不一样,确实遇到了从未有过的一系列新旧因素相互交叉碰撞而集中并发的最大综合性困难,可称一场危机。人们经常讲危机感,什么是危机?只要看当今医药市场无秩序和医药商业企业经 (a) Looking back at the pharmaceutical market and medical commerce system in 1994, in short, it was spent in a cry of despair and confusion. Some people say that the medical business has been crying out every year and it has passed every year. This year, it is quite different from this year. It has indeed encountered a series of new and old factors that have never crossed one another. The most comprehensive difficulty that can be concentrated and concurrent occurs. It can be called a crisis. People often talk about a sense of crisis, what is a crisis? Just look at today’s pharmaceutical market disorder and pharmaceutical business