随着老龄化社会加剧,借助互联网技术优化养老资源配置成为养老行业的热门话题。本文从百度收录的网站中选取典型的养老网站,从平台类型、平台功能两方面分析了养老企业的电子商务平台建设情况。从信息展示、在线交易、在线沟通三个纬度对平台的功能进行了详细分析,针对不足从移动商务、在线交易、互动性和数据共享性四个方面提出平台建设的策略。 As the aging society intensifies, optimizing the allocation of old-age resources with Internet technology has become a hot topic in the pension industry. This article selects a typical pension website from Baidu’s website, and analyzes the construction of pension business’s e-commerce platform from two aspects: platform type and platform function. From the perspective of information display, online transaction and online communication, this paper analyzes the functions of the platform in detail and proposes a platform-building strategy for the four aspects of mobile commerce, online transaction, interaction and data sharing.