无论是凭旗下拥有生产企业总数40余家的企业规模,还是凭百余万吨的年产量,抑或是凭品牌价值,青啤都堪称中国啤酒业的龙头老大。但这并不意味着青啤强大得足以抵御任何风险。因为,中国的啤酒市场是个完全竞争的市场,即使将青啤、燕京等前十大企业的年销量加在起,所占的市场总额也不过30％左右。中国现有500多家啤酒生产企业,有200多个国内品牌和近100个 Whether it is owned by the total number of manufacturing enterprises more than 40 companies, or with more than 100 million tons of annual output, or by brand value, Tsingtao Brewery is 堪称 leading Chinese beer industry. But that does not mean Tsingtao Brewery is strong enough to withstand any risk. Because China’s beer market is a perfectly competitive market, even if the annual sales volume of the top ten enterprises such as Tsingtao Brewery and Yanjing City is added up, the total market share is only about 30%. China now has more than 500 beer producers, more than 200 domestic brands and nearly 100