营销的4Ps原理指出,产品是营销的第一步,也是企业和客户沟通的载体,没有产品,营销是不完整的。营销产品,其前提是分割市场,进行产品定位。而品牌作为产品的符号,它的目的是用以与同类企业或企业产品相区别。但这一层的含义远不是品牌的本质。从本质上说,品牌是消费者对企业或企业产品的“内心感受”。 Marketing 4Ps principle that the product is the first step in marketing, but also the carrier of business and customer communication, there is no product, marketing is not complete. Marketing products, the premise is to split the market, product positioning. The brand as a symbol of the product, its purpose is to be used to distinguish with similar enterprises or enterprise products. But the meaning of this layer is far from the essence of the brand. In essence, a brand is the “inner feeling” of a consumer to a business or business product.