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作为中华老字号的恒源祥集团,早就深刻认识到文化是终极竞争力,将自己的发展战略从品牌战略上升到文化战略的层面,深入挖掘恒源祥品牌的文化,为品牌的发展提供了长足的动力
Hengyuanxiang Group, as the old Chinese brand, has long realized that culture is the ultimate competitiveness and raised its own development strategy from the brand strategy to the cultural strategy level. Deeply exploring the culture of Hengyuanxiang brand provides a great impetus to the development of the brand