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据《日经新闻》援引日本通讯营销协会(JADMA)公布的一项调查结果报道,日本读者在购买图书时,四五十岁的中年人经常通过互联网邮购,而十多岁、二十岁以下的青少年则喜欢在“实体书店”进行。一向号称网民主力的青少年,通过上网购书的比率却意外地低于中年人,对于这一结果,该协会相关人士表示惊讶。该项调查的受访者为日本全国1000多名10~60岁年龄段的读者。调查表明,过去1年间购买过图书和杂志的人有715人。有关其购书渠道,按年龄段统计,通过网络邮购比率最高的为40~50岁年龄段的读者,比率高达58%;其次为50~60岁年龄段的读者,比率为53%。相比之下,10~20岁年龄段读者的这一比率仅为36%,比60
According to a Nikkei newspaper citing a survey released by the Japan Communications Marketing Association (JADMA), Japanese readers often buy their books by middle-aged people in their 40s and 50s by mail order through the Internet, while teenagers and twenties The following young people like to be in “physical bookstore ”. The teenagers, who have long been known as the mainstay of Internet users, have unexpectedly lower the rate of purchasing books online than middle-aged people. As a result, the stakeholders in the association were surprised. The respondents to the survey were more than 1,000 readers in Japan aged 10-60. According to the survey, 715 people have bought books and magazines in the past year. For its purchase channels, by age group, the highest rate of online mail-order purchase for 40 to 50-year-old readers, up to 58%; followed by 50 to 60-year-old readers, the ratio was 53%. In contrast, readers in the 10-20 age group only 36% of this ratio, compared with 60