论文部分内容阅读
在楼盘林立的今天,房地产行业的竞争日益加剧。为提高市场竞争力,塑造品牌,楼盘的形象识别系统设计越来越受到地产商的重视。楼盘名称字体亦即楼盘标准字体,作为楼盘形象识别系统的基本要素之一,其感染力是强大的,在传递楼盘信息方面与楼盘标志设计方面占据着同样重要的位置。本文作者结合案例分析,对楼盘标准字体的设计原则作了尝试性的总结,以期对当下的楼盘名称字体设计有所启示。
In the forested buildings today, the real estate industry is increasingly competitive. In order to enhance the market competitiveness and shape the brand, the image recognition system design of real estate is paid more and more attention by real estate developers. Real estate name font that real estate standard font, as one of the basic elements of real estate image recognition system, its appeal is powerful, in the transmission of real estate information and real estate logo design occupy an equally important position. Based on the case analysis, the author makes a tentative summary of the design principles of real estate standard fonts, with a view to enlightenment on the current design of real estate name fonts.