对于百货商场、综合性购物网站来说,促销绝非“打折”和“附赠”那么简单。一般来说,商品可分为实用型和愉悦型,近期越来越多的商家在尝试把这两类商品捆绑到一起,加以折扣来刺激购买欲。研究人员曾进行过一项调研,他们选择了愉悦型商品——巧克力和实用型商品——黏合剂,进行捆绑折扣。 For department stores, shopping sites, the promotion is by no means “discount” and “bonus” so simple. In general, the goods can be divided into practical and pleasant type, more and more businesses are trying to bring these two types of goods together recently, to be discounted to stimulate the purchase desire. Researchers conducted a survey that found that they chose a discount for the pleasure products - chocolate and practical products - binders.