自去年8月北京新兴医院因广告问题被披露于报端,在全国引起舆论视听,到逐渐淡出社会视野, 媒体始终起着重要的作用。媒体对新兴医院广告的可信度、民营医院的运作和管理、政府医疗市场管理缺位等问题的深度讨论与思考,一度受到社会共同关注。但其后,不少媒体对新兴医院的广告质疑态度 Since August last year, Beijing Xingxing Hospital was disclosed in the newspapers for advertising issues, arousing media attention across the country and gradually fading out of the social field of vision. The media has always played an important role. Media discussion and reflection on the credibility of the emerging hospital advertisements, the operation and management of private hospitals, the absence of the government medical market management, once attracted the attention of the community. However, many media later questioned the advertisements of emerging hospitals