黄山素有“中国第一奇山”之美称,五岳归来不看山,黄山归来不看岳“道出黄山的与众不同;后”感受黄山,天下无山“的广告语更凸显其无限魅力。本文从此处入手,探讨出体验旅游是旅游业发展的必然趋势,旅游业应抓住机遇,创新旅游营销,注重品牌化塑造与维护,实现可持续发展。 Huangshan known as ”China’s first Qishan “ reputation, the Five Sacred Mountains return not to see the mountains, Huangshan back to see Yue ”out of the distinctive Huangshan; after “ feel Huangshan, the world without mountains ”slogan But also highlight its infinite charm.This article starts from here to explore the experience of tourism is the inevitable trend of tourism development, tourism should seize the opportunity to innovate tourism marketing, focus on brand building and maintenance, to achieve sustainable development.