分析跨国公司进入国外市场的决策过程具有重要的现实意义。跨国公司对外投资主要是基于利润的考虑,而到底是采用跨国并购的方式还是采取新设投资的方式是综合权衡二者成本与收益之后进行的决策。通过对并购的价格、运用低技术时企业的垄断利润和新设投资的净利润等因素的考虑,跨国公司会最终决定进入东道国的模式。 It is of great practical significance to analyze the decision-making process of multinational corporations entering foreign markets. The overseas investment of MNCs is mainly based on profits. Whether to adopt cross-border M & A or to invest newly is the decision made after the costs and benefits of both are weighed together. By considering the factors such as the price of mergers and acquisitions, the monopoly profits of enterprises using low technology and the net profit of new investment, transnational corporations will finally decide the mode of entering the host country.