邓小平同志1992年南巡途中曾说过:“我们应该有自己的拳头产品,创出我们中国自己的名牌,否则就要受人欺负”。小平同志语重心长的教导告诉了我们:创造一批中国名牌产品,是当代中国企业家的责任。名牌是企业综合经济优势的集中体现,是以优质产品为代表 Comrade Deng Xiaoping said in the southern tour of 1992: “We should have our own fist products and create our own brand name in China, otherwise we will be bullied by people.” The teaching of Comrade Xiaoping’s long-term focus has taught us that creating a group of Chinese brand-name products is the responsibility of contemporary Chinese entrepreneurs. The brand name is a concentrated expression of the comprehensive economic advantages of the company and is represented by quality products.