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随着市场经济的不断深入发展,农家乐旅游在我国各个城市迅速萌芽大规模的发展起来,西江苗寨“农家乐”作为我国一种新型旅游发展业态也走过了很多年,积累了很多农家乐的经验,有着深厚的消费基础,为西江及其周边地区的经济发展做出巨大贡献,但是随着时代的改变,西江苗寨“农家乐”在其经营和管理过程也暴露出不少问题,影响着农家乐的可持续发展。本文主要是针对西江苗寨“农家乐”发展中的一些问题进行分析建议。分析了当前西江农家乐的经营和管理模式的特点、类型和优势劣势,在相关文献和理论基础的研究上,提出了用用直营连锁模式的经营模式,功能融合经营模式以及“股份制”模式来深化西江农家乐经营和管理模式的发展,打破目前西江农家乐单打独斗式的经营状态。
With the continuous deepening of market economy, the rapid development of farm tourism in various cities in our country has developed rapidly. Xijiang Miao Village and Nongjiale have gone through many years as a new pattern of tourism development in our country. Many farmhouses have been accumulated Experience, has a strong consumer base for the Xijiang River and its surrounding areas make a significant economic development, but with the changing times, Xijiang Miao Village “farm music ” in its management and management process also revealed many problems , Affecting the sustainable development of farmhouse. This article is mainly for the Xijiang Miao Village “farm music ” in the development of some of the issues analyzed. This paper analyzes the characteristics, types and advantages and disadvantages of the current management and management modes of Xijiang Nongjiale. On the basis of the research on related literatures and theoretical basis, this paper puts forward some suggestions on the management mode of using direct chain operation mode, the functional integration management mode and the “shareholding system” Model to deepen the operation of the Xijiang Nongjiale and the development of management mode, to break the current Xijiang farmhouse singles bucket of operating conditions.