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通过对长沙、武汉、广州三市5所本科院校2000名男、女大学生问卷调查显示:当代大学生的体育消费意识增强,表现出求实、求廉、求名、求新、求乐、求健的消费心理;体育消费结构以实物型、运动参与型、休闲型与阅读型为主,消费水平较低。依此,建议高校应根据大学生经济现状,制定合理的消费价格,积极引导大学生参加体育锻炼。
Through the questionnaire survey of 2000 male and female university students in 5 undergraduate colleges in Changsha, Wuhan and Guangzhou, it shows that contemporary college students have an increasing awareness of sports consumption, showing realistic, low-cost, reputation, novelty, pleasures and seeking health Of the consumer psychology; sports consumption structure to physical type, sports participation, leisure and reading-based, low level of consumption. Therefore, it is suggested that universities should formulate reasonable consumer prices according to the economic status quo of college students, and actively guide college students to participate in physical exercise.