随着中国旅游企业改革的深化、国际经济环境的变化和科学技术的进步 ,中国旅游企业管理的环境也发生了天翻地覆的变化。可以毫不夸张地说 ,近十多年来 ,没有哪一个国家的企业管理环境经历了象中国旅游企业如此剧烈的变化。这种环境变化对旅游企业而言 ,既是一种很好的发展机遇 With the deepening of the reform of China’s tourism enterprises, the changes in the international economic environment and the progress of science and technology, the environment for the management of Chinese tourism enterprises has undergone tremendous changes. It is no exaggeration to say that no one country’s business management environment experienced such drastic changes as the Chinese tourism enterprises in the past decade or so. This kind of environmental change is a good development opportunity for tourism enterprises