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一般图书不同于一般商品,一般图书相比其它商品在销售环节上可谓特点多多。文章试图探析在当前市场竞争激烈情形下一般图书销售的特点,提出在出版改革如火如荼、大小书店“百花凋零”、销售竞争却日益剧烈的市场里一般图书销售管控的策略。一、当前一般图书市场局势2010年的7月,倡导生活、读书、新知的广州三联书店,落得关门的结局。此前,先是2008年的贝塔斯曼在“一系列战略性业务评估”之后,其旗下分布于中国的零售门店全部关闭。接着,打着“全球最大最全品种书店”标语的第三极书局
General books are different from the general goods, general books compared to other products can be described as many characteristics in the sales. This article attempts to explore the characteristics of general book sales under the current intense market competition, and proposes a strategy of general book sales control in the market where publishing reforms are in full swing, large and small book stores, and the sales competition is becoming increasingly fierce. First, the current general market situation in the book July 2010, advocating life, reading, new knowledge of Guangzhou Joint Publishing, ending up the outcome. Prior to this, Bertelsmann, first in 2008, closed all its retail outlets in China after a series of strategic business evaluations. Then, the name of “the world’s largest and most comprehensive variety bookstore,” the slogan of the third pole book