5月底起,浙江广电集团启动了16个频道的整体节目调改,目的是更好地推进广播电视宣传的理念、运作、机制创新,铸就以浙江卫视为龙头, 专业频道为特色的高水平节目生产体系,提升节目视听率、宣传影响力、市场竞争力,更好地服务好省委、省政府的中心工作,服务好我省社会和经济发展的大局。本文从从以下五个方面对这次整体节目调改思路作了阐述: 了解大局,把握大势,再迈大步;崭新形象,崭新面貌,崭新登场;理念创新, 运作创新,机制创新;品牌推广,形象推广,营销推广;细处入手,细致运作, 细心推进。 At the end of May, Zhejiang Radio and Television Group initiated the overall program reorganization of 16 channels in order to better promote the concept, operation and mechanism innovation of radio and television propaganda and create a high-level program featuring Zhejiang Satellite TV as a professional channel Production system to enhance the program audio-visual rate, publicity influence, market competitiveness and better serve the central work of the provincial party committee and government to serve the overall social and economic development in our province. This article elaborates on the adjustment of the overall program from the following five aspects: understanding the overall situation, grasping the general trend and taking another big step forward; brand-new image, brand-new appearance, new debut; concept innovation, operation innovation, mechanism innovation; branding , Image promotion, marketing; detailed start, meticulous operation, carefully promote.