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有的主产品必须和附属产品配合使用。比如照相机和电脑(主产品)要和胶卷,电脑软件(附产品)配套才能使用。主副产品的销售关联性很强。因而,在定价上,不能把主附产品分离考虑,而应组合考虑。通常,同时提供主附产品的企业采用附属产品定价策略(Captive-product pricing),即将主产品的价格定低,利用附属产品的高额加成来增加利润。像柯达公司,将其照相机和价格定得很低,因为它靠出售胶卷赚钱。可口可乐公司的饮料机,也采取同样的策略,甚至免费赠送。在服务业中,这种策略叫两部分定价(two-part pricing),即将服务费分成固定费用和
Some of the main products must be used in conjunction with ancillary products. Such as cameras and computers (main product) and film, computer software (with products) supporting the use. Sales of major and subsidiary products are highly relevant. Therefore, in pricing, the main attached products can not be considered separately, but should be considered in combination. Oftentimes, companies that offer main-attached products at the same time adopt the Captive-product pricing strategy, which is to lower the price of the main product and increase the profit by using the large sum of the affiliated products. Like Kodak, its cameras and prices are set low because it makes money by selling film. Coca-Cola's beverage machines also take the same tactics and even give away for free. In the service industry, this strategy is called two-part pricing, which divides service fees into flat fees and