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通过“舆情”概念发展中的关键节点,即兴起与转型阶段的观察,本文旨在还原“舆情”的思想脉络与核心取向,尝试讨论它在现代社会治理中的意义与局限。文中首先回顾了“舆人”一词的意涵变化和“舆情”概念的产生;通过思想源流、经验制度的梳理,阐释了“舆情”概念的模糊之处,即价值取向、主体地位两个层面的不足。进而,通过舆情概念的断裂、转型及发生情境,探讨了相关话语在观念形塑和正当化过程中的重要影响。这一转型使“舆情”重新成为现代社会治理观念的一部分,并不得不面对新的正当性困境,即对现代民意的不足和自身价值的优先性做出回应。
Through the observation of the key points in the development of the concept of “public opinion ”, that is, the rise and the transition period, the purpose of this article is to restore the ideological thread and core orientation of “public opinion ” and try to discuss its significance and limitations in modern social governance. The paper first reviews the meaning change of “public opinion ” and the emergence of the concept of “public opinion ”; explains the ambiguity of “public opinion ” concept through the origin and experience system, that is, the value Orientation, the main position of the two levels of deficiencies. Furthermore, through the fracture, transformation and occurrence of the concept of public opinion, this paper explores the important influence of the related discourse in shaping the concept and legitimating. This transformation has made “public opinion ” back into the modern concept of social governance and has to face the new legitimacy dilemma, which responds to the shortcomings of modern public opinion and the priority of its own value.