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2016年,移动互联网继续向所有行业深度渗透。其中,传媒业所受影响最为剧烈,总体来看,在技术的裹挟下,面貌日新月异,机遇层出不穷,挑战无处不在。岁末之际,我们梳理2016年的传媒业,探讨互联网环境下的传播规律和受众偏好,用感性经历加理性分析,从宏观和微观层面,呈现这个行业的兴盛与挣扎、活力与忧愁。
In 2016, the mobile Internet continued to penetrate deeply into all industries. Among them, the media industry was the most affected, on the whole, under the technology coercion, with an ever-changing appearance, opportunities emerge in endless streams, challenges are everywhere. On the occasion of the end of the year, we sort out the media industry in 2016 to explore the propagation laws and audience preferences under the Internet environment. With sensual experiences and rational analysis, we present the industry’s prosperity and struggles, vigor and sorrow at the macro and micro levels.