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本文章采用民族学田野调查、问卷调查相结合的研究方法,对宁夏银川市回族移民规模最大的兴泾镇的新媒体应用情况进行实证调查。调查揭示出,利用和培育手机媒体以及QQ群等网络交流平台来建构农村公共信息传播、共享平台,能有效凝聚社会共识,增强对国家的认同。
This article uses ethnological fieldwork and questionnaires to research the application of new media in Xingjing Town, the largest Hui immigrants in Yinchuan, Ningxia. The survey revealed that the use of and cultivation of mobile media and QQ group network communication platform to build a public information dissemination and sharing platform in rural areas, can effectively aggregate social consensus and enhance national recognition.