旅游商品产业是旅游业的重要组成部分,也是旅游业的经济增长点。产业集群是一种高效的组织形式,是提升产业竞争力的有效手段。旅游商品产业集群是旅游商品产业发展的高级形式,也是促进旅游业转型升级的重要途径。笔者以张家界为样本,从科学布局、做大规模、激活创新、完善平台等方面进一步发展旅游商品产业集群,助推旅游业的转型升级。 Tourism goods industry is an important part of tourism, but also the economic growth point of tourism. Industrial clusters are an efficient form of organization and an effective means of enhancing industrial competitiveness. Tourism Commodity Industry Cluster is the advanced form of tourism commodity industry development, and also an important way to promote the tourism industry’s transformation and upgrading. Taking Zhangjiajie as a sample, the author further develops tourism commodity industrial clusters in terms of scientific layout, large-scale activation, innovation and improvement of platforms, and promotes the transformation and upgrading of tourism.