论文部分内容阅读
多用途车（ＭＰＶ）市场是９０年代西欧轿车市场中增长最快的细分市场，也是９０年代前期西欧唯一能保持持续增长的市场，因此受到了世界著名汽车公司的广泛关注。从总的情况看，在１９９２年以前，西欧多用途车市场的总销售量还相对较低，总销售量始终在１０万辆以下，但是由于１９９２年同比增长３４％，一举突破１０万辆大关，紧接着在１９９５年、１９９６年和１９９７年又连续突破了２０万辆、３０万辆和４０万辆的整数关口，预计在１９９９年和２０００年将分别突破５０万辆和６０万辆，增长势头十分强劲。本文全面总结西欧多用途车市场的主要车型结构及其市场营销等方面的特点，并对西欧主要汽车市场的多用途车发展情况作一简要综述。
The MPV market, the fastest growing segment of the Western European sedan market in the 1990s and the only market in Western Europe that sustained growth in the early 90s, has attracted the attention of world-renowned car companies. Judging from the overall situation, before 1992, the total sales volume of the multi-purpose vehicle market in Western Europe was still relatively low, with total sales of less than 100,000 units. However, with a year-on-year increase of 34% in 1992, it exceeded 100,000 units in one fell swoop Followed by a continuous breakthrough of 200,000, 300,000 and 400,000 integer points in 1995, 1996 and 1997. It is estimated that they will exceed 500,000 and 600,000 respectively in 1999 and 2000, The growth momentum is very strong. This article comprehensively summarizes the main models and market characteristics of the multi-purpose vehicle market in Western Europe and briefly reviews the development of the multi-purpose vehicles in the major automotive markets in Western Europe.