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产品生命周期 1、简介 产品生命周期一般分为引入、增长、成熟、衰退四个阶段。对于不同的产品来说,产品生命周期的总长度可能相差悬殊。一个产品步入成熟期以后,如何发展难以预料,主要有以下几种变化: 面对呆滞的需求,一个行业可能不断推出新产品,结果导致新旧产品的周期重叠在一起。这种情况在电子行业表现非常明显。如黑白电视机被彩色电视机所取代,而后者又将被数字电视所取代。 一个现有的产品可能又被发现还有新的用途,从而其生命周期得以延伸。例如用途广泛的尼龙的生命周期
Product Life Cycle 1. Introduction The product life cycle is generally divided into four stages: introduction, growth, maturity, and recession. For different products, the total length of the product life cycle may vary widely. After a product matures, how to develop it is unpredictable. The following changes are major: In the face of sluggish demand, an industry may continue to introduce new products. As a result, the cycles of new and old products overlap. This situation is very obvious in the electronics industry. For example, black-and-white televisions are replaced by color televisions, which in turn will be replaced by digital televisions. An existing product may be found again with new uses, so that its life cycle can be extended. For example, the life cycle of a widely used nylon