科颜氏从来没有做过广告,它的成功除了出色的产品、慷慨的试用装、还有慈善活动带来的社会价值认同。2009年,科颜氏徐徐叩开中国的大门,这已经是欧莱雅集团收购这颗“璀璨的小珍珠”9年之后。中国消费者对这个品牌并不陌生,只要到国外旅行,各大机场、主要街区都能看到身穿白大褂 Ke Yan has never done advertising, its success in addition to outstanding products, generous trial equipment, as well as social values ​​brought about by charity. In 2009, Branch Yan slowly opened the door to China, it is already L’Oreal Group acquired the “bright pearl” 9 years later. Chinese consumers are no strangers to this brand, as long as traveling abroad, the major airports, the main block can see wearing a white lab coat