论文部分内容阅读
现阶段,企业与企业之间的竞争达到白热化,企业所开展的一切工作都是以消费者为中心,认为顾客是“上帝”,那么究竟企业与消费者的关系是什么?二者的关系通过什么来体现?如何维护这种关系?二者关系的发展趋势是什么?本文非常形象的借助“发射塔(运营商的基站)与手机”的关系来帮助我们真正的理解企业和消费者的关系,以便企业能够更好的把握消费者,取得竞争的主动权。
At this stage, the competition between enterprises and enterprises has intensified. All the work carried out by the enterprises is based on the consumers and believes that the customers are “God.” So what is the relationship between the enterprises and the consumers? The relationship between the two is through What to reflect? How to maintain this relationship? What is the trend of development of the relationship between the two? This article is very image of the “tower (operator’s base station) and the phone” relationship to help us to truly understand the business and consumer relationships , So that enterprises can better grasp the consumer, the initiative to obtain competition.