论文部分内容阅读
2008年是怎样的一年呢?文化产业快速发展、全民期待享受奥运大餐、原材料大幅涨价给客户带来市场成本大幅提高、新媒体如雨后春笋……这些不仅分散观众的眼球,而且使电视媒体的投放成本在提高。所以,2008年是面对诸多的机遇和挑战的一年。媒体对客户的服务理念和手段都要发展和更新,总的来说,是要将客户进一步细分,提供媒体资源性服务及具有极大互动性、整合传播价值的综合服务创新的一年。过去的几年,齐鲁电视台通过内部的机制优化,品牌节目精心打造,渠道不断建设和完善,辅以有效的包装和推广,已在山东造就了一个具有良好的美誉度,强
What kind of year 2008 is? Cultural industry is developing rapidly, the whole country look forward to enjoy the Olympic dinner, raw material prices to customers bring substantial increase in market costs, new media springing up ...... These not only distract the audience’s attention, but also to television Media delivery costs are on the rise. Therefore, 2008 is a year facing many opportunities and challenges. The media should develop and update the service concept and means of customers. In general, it is a year in which customers should be further segmented to provide media resource services and comprehensive service innovation with great interaction and integration of communication value. In the past few years, Qilu Television has optimized its internal mechanism and brand programs. The channels have been continuously constructed and improved. With effective packaging and promotion, Qilu Television has created a good reputation in Shandong