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鲁商文化是由历史上的山东商人创造的物质财富和精神财富的总和。正确认识鲁商文化的经济和社会价值,对鲁商文化进行合理旅游开发,能促进区域经济、社会、文化的协调发展。针对目前鲁商文化资源过度商业化开发导致的文化资源被破坏、旅游产品单一以及开发利用形式简单等问题,本文提出了鲁商文化资源旅游合理开发的有效策略,包括可持续发展模式、体验型旅游项目、休闲度假型旅游模式、品牌推广等。
Lushang culture is the sum of the material and spiritual wealth created by the historically Shandong merchants. Correctly recognize the economic and social values of the Lushang culture, conduct rational tourism development of Lushang culture, and promote the coordinated development of the regional economy, society and culture. In view of the problems such as the destruction of cultural resources, the singleness of tourism products and the simple form of development and utilization caused by the over-commercialization of Lushang cultural resources, this paper puts forward effective strategies for rational development of Lushang cultural resources tourism, including sustainable development mode, experiential type Tourism projects, leisure and vacation-based tourism model, brand promotion.