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【目的】探讨医学科技期刊通过网站提供视频服务的技术和效果。【方法】以《中华外科杂志》和《中华耳鼻咽喉头颈外科杂志》等期刊为例,阐述期刊网站提供视频服务的实施方法和实践效果。【结果】实践证实,医学期刊通过互联网提供视频服务在技术上是可行的,与期刊内容紧密结合的视频服务能够明显提升论文传播的效果,增加网站相关内容的点击量。【结论】通过网络与数字技术实现医学科技期刊内容的富媒体出版,有利于提升读者对科技论文的阅读兴趣,扩大期刊影响力。
【Objective】 To explore the technology and effect of medical science and technology journals providing video services through websites. 【Method】 Taking journals such as “Chinese Journal of Surgical Journal” and “Chinese Journal of Otorhinolaryngology Head and Neck Surgery” as an example, the implementation methods and practical effects of providing video services on periodical websites were expounded. 【Results】 Practice has proved that it is technically feasible for medical journals to provide video services over the Internet. Video services that are closely integrated with the journal content can significantly enhance the effectiveness of essay dissemination and increase the number of clicks on relevant content of websites. 【Conclusion】 The publication of rich media content of medical sci-tech periodicals through network and digital technology is beneficial to readers’ interest in reading scientific papers and to expand the influence of periodicals.