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可不是只有动画片、动漫才有衍生品,电影的衍生品,特别是电影玩具更是一个巨大的市场。在欧美,一部成功的电影(非儿童电影)总收入,其中有接近三成来自于衍生品的授权,而授权后的广阔市场更是无法估量。如今,中国的电影市场风生水起,中国的电影玩具除了儿童电影之外,几乎是一片空白,这也给企业、个人提供了商机。电影玩具店,是玩具店吗?是!但他更是一个卖文化的地方。下文是一个自电影玩具店的成功之道。
Is not only animated films, animation derivatives, film derivatives, especially movie toys is a huge market. In Europe and the United States, the total revenue of a successful film (non-child movie), of which nearly 30% comes from the authorization of derivatives, and the vast market after the authorization is immeasurable. Today, the movie market in China is thriving and the movie toys in China are almost empty except for children’s films. This also provides businesses and individuals with business opportunities. Is it a toy store, a toy store? Yes! But he is a place to sell culture. The following is a successful way from a movie toy store.