随着改革开放的深入和市场开放程度的不断提高,中国市场上的商品越来越丰富,竞争越来越激烈,品牌的价值和重要性,越来越得到企业的重视。品牌建设,已经不再仅仅是市场部的部门工作了,而是已经上升到企业战略层面,与人才战略、产品战略、渠道战略 With the deepening of reform and opening up and the continuous improvement of the market opening up, the commodities on the Chinese market have become more and more abundant with increasingly fierce competition. The value and importance of the brand have drawn more and more attention from enterprises. Brand building, is no longer just the marketing department’s work, but has risen to the corporate strategy level, and talent strategy, product strategy, channel strategy