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现代服务业主要是指信息、咨询、科技、法律、金融、会计为代表的服务业,也包括旅游、社区服务、物业管理、教育培训、体育文化、房地产等新兴服务业。体育产业则是现代经济中蕴藏巨大商机并逐渐成为国民经济发展中的支柱性产业。而体育服务业又在体育产业中占主导地位,是辐射、渗透到包括第一、第二产业在内的方方面面领域里的现代服务业的重要组成部分。体育产业化发展刺激内需、促进消费,拉动经济增长,带动、调节、衍生现代服务业的涉及外延和内涵。 中国体育产业的起步,刚好处于经济发达国家体育产业第二次发展高峰时期,即高速全球化发展推广时期。1998年我国体育改革的全面起动标志着我国体育产业的发展进入了新的阶段。在加入WTO及2001年申办2008年奥运会成功后,我国产业化运作和发展将与国际惯例接轨。利用举办2008奥运会的体育声势及跨国资本、海外中介媒体机构,做好充分的产业资源整合策划和推广,是我国体育产业化高速发展,促进现代服务业整体水平快速提升的重要契机。
Modern service industry mainly refers to the service industry represented by information, consulting, science and technology, law, finance and accounting. It also includes emerging service industries such as tourism, community service, property management, education and training, sports culture and real estate. The sports industry is a huge pillar in the modern economy and has gradually become a pillar industry in the development of the national economy. The sports service industry, in turn, dominates the sports industry and is an important part of the modern service industry that radiates and penetrates into all fields including the primary and secondary industries. The development of sports industrialization stimulates domestic demand, promotes consumption, stimulates economic growth, drives, regulates and derives the extension and connotation of modern service industry. The start of China’s sports industry is just at the peak of the second development of the sports industry in economically developed countries, that is, the period of rapid globalization and promotion. The full start of China’s sports reform in 1998 marks the development of China’s sports industry has entered a new stage. After China’s accession to the WTO and the successful bid for hosting the 2008 Olympic Games in 2001, China’s industrialization and development will be in line with international practice. Making use of the sports momentum and transnational capital and overseas intermediaries and media agencies that hold the 2008 Olympic Games to fully plan and popularize the integration of industrial resources is an important turning point for the rapid development of China’s sports industrialization and the promotion of the modern service industry as a whole.