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转眼间,2008年北京奥运会已近在咫尺。在这股奥运风潮中,另一场奥运商机的竞技早已拉开帷幕……不少企业早已意识到,奥运不仅仅是一次体育盛会,更是发掘商业价值的良机。在这里,选手们争的是消费者的关注度,是企业的美誉度,是品牌的影响力;比的是品牌战略,是营销手段,是广告创意……竞争的激烈残酷较之奥运赛场毫不逊色。目前,不少省、市政府高瞻远瞩,抓住奥运所聚拢的全球注意力,提早布局运作,为地区影响力的提升不遗余力。那么,作为文化旅游资源的大省——河南与日益崛起的新豫商,将如何把握北京奥运带来的商机?以“河南与奥运商机”为主题,日前本刊召开专题研讨会,与会人士做了精彩纷呈的发言。
In an instant, the 2008 Beijing Olympic Games are close at hand. In this wave of Olympic Games, another Olympic Games business has long been kicked off the curtain ... Many companies have long realized that the Olympic Games is not just a sports event, but also an opportunity to explore business value. Here, players compete for consumer attention, is the company's reputation, is the brand's influence; Than the brand strategy is the marketing tool is creative advertising ... Competition intense cruel than the Olympic Games venue mm Not inferior. At present, many provincial and municipal governments have a long-term perspective and seize the global attention gathered by the Olympics and work early in layout to spare no efforts to enhance the influence of the region. So, as a major province of cultural tourism resources - Henan and the rise of the new Henan merchants, will be how to grasp the business opportunities brought by the Beijing Olympics? With “Henan and the Olympic business opportunities,” as the theme, recently held a special seminar, Participants made a brilliant speech.