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商业空间室内设计与商业营销相辅相成,二者也同样受到多种因素的影响。商业营销作为商业空间室内设计目的,如何合理运营消费心理学将消费者需求最大化,达到商业投资与收益的双平衡,实现卖家与买家双赢效果具有重要意义。为此,本文从商场空间室内设计在商业营销中的作用出发,重点探讨了商场空间室内设计与商业营销相结合的举措,以期能为业内人士提供一定参考。
Commercial space interior design and commercial marketing complement each other, and both are equally affected by many factors. As a business space interior design purpose, how to operate consumer psychology rationally to maximize consumer demand and achieve a double balance between commercial investment and revenue and achieve a win-win result for sellers and buyers is of great significance. Therefore, starting from the function of interior design of commercial space in commercial marketing, this article focuses on the combination of interior design and commercial marketing of shopping mall with a view to providing reference for the industry.